--- title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 35)" description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 35 of 71." url: "https://groas.com/author/alexander-perelman/page/35" image: "https://groas.com/og/groas.jpg" --- # Alexander Perelman ![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg) Head Of Product @ groas Ex Goldman Sachs and Ex Stanford Computer Science [LinkedIn](https://www.linkedin.com/in/alexander-433793253/) - [All Blogs](https://groas.com/blog) - [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices) - [AI For Google Ads](https://groas.com/category/ai-for-google-ads) - [Google Ads News](https://groas.com/category/google-ads-news) * ## [Why Fully Managed Google Ads Outperform Hybrid In-House Teams](https://groas.com/post/fully-managed-google-ads-outperform-hybrid-in-house-teams) [June 13, 2026 • 11 min read](https://groas.com/post/fully-managed-google-ads-outperform-hybrid-in-house-teams) [Written by Alexander Perelman](https://groas.com/post/fully-managed-google-ads-outperform-hybrid-in-house-teams) * ## [How A SaaS Company Fixed Google Ads Attribution And Turned Budget Into Pipeline](https://groas.com/post/saas-google-ads-attribution-fix-pipeline-case-study) [June 13, 2026 • 12 min read](https://groas.com/post/saas-google-ads-attribution-fix-pipeline-case-study) [Written by Alexander Perelman](https://groas.com/post/saas-google-ads-attribution-fix-pipeline-case-study) * ## [In-House Vs Autonomous Google Ads Management: Which Is Right After Leaving Your Agency](https://groas.com/post/in-house-vs-autonomous-google-ads-management-after-leaving-agency) [June 13, 2026 • 11 min read](https://groas.com/post/in-house-vs-autonomous-google-ads-management-after-leaving-agency) [Written by Alexander Perelman](https://groas.com/post/in-house-vs-autonomous-google-ads-management-after-leaving-agency) * ## [Tinuiti Vs KlientBoost Vs groas: Which Google Ads Management Is Right For Your Scale](https://groas.com/post/tinuiti-vs-klientboost-vs-groas-google-ads-management-comparison-dc9a0) [June 13, 2026 • 12 min read](https://groas.com/post/tinuiti-vs-klientboost-vs-groas-google-ads-management-comparison-dc9a0) [Written by Alexander Perelman](https://groas.com/post/tinuiti-vs-klientboost-vs-groas-google-ads-management-comparison-dc9a0) * ## [Tinuiti Vs KlientBoost Vs groas: Which Google Ads Management Model Fits Serious Advertisers](https://groas.com/post/tinuiti-vs-klientboost-vs-groas-google-ads-management-comparison) [June 13, 2026 • 12 min read](https://groas.com/post/tinuiti-vs-klientboost-vs-groas-google-ads-management-comparison) [Written by Alexander Perelman](https://groas.com/post/tinuiti-vs-klientboost-vs-groas-google-ads-management-comparison) * ## [Google Ads Consent Mode Implementation: 3 Approaches Compared And Performance Impact](https://groas.com/post/google-ads-consent-mode-implementation-approaches-compared-performance-impact-2026) [June 13, 2026 • 14 min read](https://groas.com/post/google-ads-consent-mode-implementation-approaches-compared-performance-impact-2026) [Written by Alexander Perelman](https://groas.com/post/google-ads-consent-mode-implementation-approaches-compared-performance-impact-2026) * ## [Should You Bid On Your Own Brand Keywords: A Google Ads Decision Framework](https://groas.com/post/should-you-bid-on-brand-keywords-google-ads-decision-framework) [June 13, 2026 • 12 min read](https://groas.com/post/should-you-bid-on-brand-keywords-google-ads-decision-framework) [Written by Alexander Perelman](https://groas.com/post/should-you-bid-on-brand-keywords-google-ads-decision-framework) * ## [How A B2B Brand Fixed GA4 Conversion Tracking And Unlocked Smart Bidding](https://groas.com/post/b2b-ga4-enhanced-conversions-fix-smart-bidding-google-ads-case-study) [June 13, 2026 • 11 min read](https://groas.com/post/b2b-ga4-enhanced-conversions-fix-smart-bidding-google-ads-case-study) [Written by Alexander Perelman](https://groas.com/post/b2b-ga4-enhanced-conversions-fix-smart-bidding-google-ads-case-study) * ## [Why Google Ads Audits Don't Work: The Structural Problem With Every Free Account Review](https://groas.com/post/why-google-ads-audits-dont-work-structural-problem-diagnosis) [June 13, 2026 • 11 min read](https://groas.com/post/why-google-ads-audits-dont-work-structural-problem-diagnosis) [Written by Alexander Perelman](https://groas.com/post/why-google-ads-audits-dont-work-structural-problem-diagnosis) * ## [Adalysis Vs. Managed Google Ads: Which Approach Fits Your Agency In 2026](https://groas.com/post/adalysis-vs-managed-google-ads-audit-tool-execution-comparison-2026) [June 13, 2026 • 11 min read](https://groas.com/post/adalysis-vs-managed-google-ads-audit-tool-execution-comparison-2026) [Written by Alexander Perelman](https://groas.com/post/adalysis-vs-managed-google-ads-audit-tool-execution-comparison-2026) * ## [Today In Google Ads: June 13, 2026 - Consent Mode Becomes Sole Data Gate for Google Ads - June 15 D...](https://groas.com/post/today-in-google-ads-june-13-2026) [June 13, 2026 • 6 min read](https://groas.com/post/today-in-google-ads-june-13-2026) [Written by Alexander Perelman](https://groas.com/post/today-in-google-ads-june-13-2026) * ## [How To Build A Negative Keyword System That Scales Across Multiple Google Ads Accounts](https://groas.com/post/negative-keyword-system-google-ads-agencies-scale-mcc-management) [June 12, 2026 • 14 min read](https://groas.com/post/negative-keyword-system-google-ads-agencies-scale-mcc-management) [Written by Alexander Perelman](https://groas.com/post/negative-keyword-system-google-ads-agencies-scale-mcc-management) * ## [The ROAS Target Trap: Why Google Ads Volume Collapses When You Aim Too High](https://groas.com/post/roas-target-trap-high-target-roas-kills-google-ads-volume) [June 12, 2026 • 11 min read](https://groas.com/post/roas-target-trap-high-target-roas-kills-google-ads-volume) [Written by Alexander Perelman](https://groas.com/post/roas-target-trap-high-target-roas-kills-google-ads-volume) * ## [Google Ads Grader Accuracy: Why Account Scores Do Not Predict Performance](https://groas.com/post/google-ads-grader-accuracy-account-scores-dont-predict-performance) [June 12, 2026 • 11 min read](https://groas.com/post/google-ads-grader-accuracy-account-scores-dont-predict-performance) [Written by Alexander Perelman](https://groas.com/post/google-ads-grader-accuracy-account-scores-dont-predict-performance) * ## [150 Negative Keywords For SaaS Google Ads: Complete Pre-Launch Checklist](https://groas.com/post/saas-google-ads-negative-keywords-pre-launch-checklist-150) [June 12, 2026 • 14 min read](https://groas.com/post/saas-google-ads-negative-keywords-pre-launch-checklist-150) [Written by Alexander Perelman](https://groas.com/post/saas-google-ads-negative-keywords-pre-launch-checklist-150) * ## [Google Ads Display Remarketing Guide: Setup, Optimization, And Measurement](https://groas.com/post/google-ads-display-remarketing-guide-setup-optimization-measurement-2026) [June 12, 2026 • 13 min read](https://groas.com/post/google-ads-display-remarketing-guide-setup-optimization-measurement-2026) [Written by Alexander Perelman](https://groas.com/post/google-ads-display-remarketing-guide-setup-optimization-measurement-2026) * ## [How A Real Estate Business Fixed Google Ads Lead Quality By Rebuilding Around Buyer Intent](https://groas.com/post/real-estate-google-ads-lead-quality-buyer-intent-rebuild-case-study) [June 12, 2026 • 12 min read](https://groas.com/post/real-estate-google-ads-lead-quality-buyer-intent-rebuild-case-study) [Written by Alexander Perelman](https://groas.com/post/real-estate-google-ads-lead-quality-buyer-intent-rebuild-case-study) * ## [Why Manual Google Ads Management Is Failing Your Accounts (And What Replaces It In 2026)](https://groas.com/post/manual-google-ads-management-vs-automated-autonomous-execution-2026) [June 12, 2026 • 11 min read](https://groas.com/post/manual-google-ads-management-vs-automated-autonomous-execution-2026) [Written by Alexander Perelman](https://groas.com/post/manual-google-ads-management-vs-automated-autonomous-execution-2026) * ## [Target ROAS Is Killing Your Google Ads Volume: Here Is Why](https://groas.com/post/target-roas-killing-google-ads-volume-profit-optimization) [June 12, 2026 • 11 min read](https://groas.com/post/target-roas-killing-google-ads-volume-profit-optimization) [Written by Alexander Perelman](https://groas.com/post/target-roas-killing-google-ads-volume-profit-optimization) * ## [8 Google Ads Vs Meta Ads Differences Every Ecommerce Marketer Needs To Know](https://groas.com/post/google-ads-vs-meta-ads-ecommerce-differences) [June 12, 2026 • 11 min read](https://groas.com/post/google-ads-vs-meta-ads-ecommerce-differences) [Written by Alexander Perelman](https://groas.com/post/google-ads-vs-meta-ads-ecommerce-differences) * ## [8 AI Google Ads Tools For Agencies: How To Evaluate And Compare In 2026](https://groas.com/post/best-ai-google-ads-tools-agencies-evaluation-comparison-2026) [June 12, 2026 • 12 min read](https://groas.com/post/best-ai-google-ads-tools-agencies-evaluation-comparison-2026) [Written by Alexander Perelman](https://groas.com/post/best-ai-google-ads-tools-agencies-evaluation-comparison-2026) * ## [Should You Bid On Your Brand Keywords In Google Ads? An Incrementality Test](https://groas.com/post/should-you-bid-on-brand-keywords-google-ads-incrementality-test) [June 12, 2026 • 11 min read](https://groas.com/post/should-you-bid-on-brand-keywords-google-ads-incrementality-test) [Written by Alexander Perelman](https://groas.com/post/should-you-bid-on-brand-keywords-google-ads-incrementality-test) * ## [How Three Agencies Failed, Then We Fixed Their Google Ads In 90 Days](https://groas.com/post/three-agencies-failed-fixed-google-ads-90-days-groas-dfy-case-study) [June 12, 2026 • 11 min read](https://groas.com/post/three-agencies-failed-fixed-google-ads-90-days-groas-dfy-case-study) [Written by Alexander Perelman](https://groas.com/post/three-agencies-failed-fixed-google-ads-90-days-groas-dfy-case-study) * ## [Why ROAS Is The Wrong Google Ads Success Metric For Most Accounts](https://groas.com/post/why-roas-is-wrong-google-ads-metric-profit-first-bidding) [June 12, 2026 • 12 min read](https://groas.com/post/why-roas-is-wrong-google-ads-metric-profit-first-bidding) [Written by Alexander Perelman](https://groas.com/post/why-roas-is-wrong-google-ads-metric-profit-first-bidding) [Previous](https://groas.com/author/alexander-perelman/page/34)[1](https://groas.com/author/alexander-perelman)…[34](https://groas.com/author/alexander-perelman/page/34)[35](https://groas.com/author/alexander-perelman/page/35)[36](https://groas.com/author/alexander-perelman/page/36)…[71](https://groas.com/author/alexander-perelman/page/71)[Next](https://groas.com/author/alexander-perelman/page/36) ## 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